Stanley R Hoffman Associates
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Agoura Hills Agoura Village Strategic Plan
On a project team with RRM Design Group, we prepared a market feasibility study showing retail potentials for Agoura Village and helped to refine the Agoura Village Concept Plan. We prepared an economic feasibility and business attraction strategy consisting of potential public actions and infrastructure investments in Agoura Village.


Aliso Viejo General Plan Retail and Fiscal Analyses
On a project team with Cotton/Bridges/Associate as the lead consultant for the Aliso Viejo General Plan, we prepared the fiscal and retail analyses at buildout for each of three alternatives on four of the City’s key undeveloped parcels. These alternatives include the existing entitlements, the developer’s land use proposals and the General Plan Advisory Committee (GPAC) alternative.



Bakersfield Sports Village Complex
On a project team with Impact Sciences, we prepared an Urban Decay Analysis for the Sports Village Complex in the City of Bakersfield. While this was primarily a sports facility with projected demand from sports tournament and league play participants, there was expected to be demand for planned retail development at the proposed Sports Village. The supply/demand analysis evaluated the potential retail sales capture at the Sports Village and whether other competitive stores in the trade area would be adversely impacted by the new retail development and would substantially increase long-term retail vacancies.



Baldwin Park Wal-Mart Supercenter
For the City of Baldwin Park, we prepared a retail impact analysis of a proposed Wal-Mart Supercenter of approximately 258,000 square feet with a Wal-Mart, including a food store component and several outparcels for ancillary retail, restaurant and fast food businesses. The study focused on the impact of Wal-Mart’s projected general merchandise and food sales on other retailers within Baldwin Park. The purpose was to analyze whether existing retail would be adversely impacted by the new retail development and whether such impacts would substantially increase retail vacancies.



Carson Regional Marketplace Retail Impact Analysis
For the City of Carson, we prepared a retail impact analysis of a proposed regional retail marketplace which was planned to have several “Big Box” retailers as the major anchors. For this study, we evaluated the economic impact of the proposed project on other retail establishments in Carson, with attention to the potential for “urban decay.” The key questions were what amount of Big Box, value-oriented retail space is supportable under existing and future growth conditions, and whether the new retail development would adversely impact competitive stores and lead to a substantial increase in retail vacancies.



Garden Grove Wal-Mart Study
On a project team with Christopher A. Joseph and Associates, we prepared an Urban Decay Analysis of a proposed reuse of a vacant Von’s Supermarket, at the intersection of Brookhurst Street and Chapman Avenue, into a Wal-Mart Supercenter project. We assessed the amount of superstore retail space that was supportable under existing and future growth conditions and whether the new retail development would adversely impact competitive stores and lead to an increase in retail vacancies. Our retail analysis focused primarily on the general merchandise and grocery store components of the proposed supercenter.



Hawthorne, Ocean Park Village
For the HDR Engineering, we prepared an economic analysis of a proposed commercial component of the Ocean Park Village to cause urban decay. We evaluated the economic impacts focusing on the potential for urban decay individually and cumulatively with other existing and proposed commercial projects in the marketplace. We determined the amount of general merchandise, value-oriented retail space that would be supportable under existing and future growth conditions and whether the proposed development would adversely impact competitive stores and lead to a substantial long-term increase in retail vacancies.



Huntington Beach Wal–Mart Retail Analysis and Fiscal Impact Study
We prepared a competitive retail analysis and a fiscal impact analysis of the surplus Crest View school site in Huntington Beach proposed for a Wal-Mart store and ancillary commercial uses. The retail study projected the balance of retail supply and demand and the net fiscal benefit to the City taking into account potential impacts on other competitive retailers.



Merced Villages of Laguna San Luis Community Specific Plan
We prepared the Fiscal and Financial Implementation Section of the Villages of Laguna San Luis Community Specific Plan (CSP) Administrative Draft in 1999. In 2001, we revised the Fiscal and Financial Implementation Section of the CSP due to the revised land use plan for the project and the elapsed time from the completion of the Implementation Section. We updated the existing information based on the Consumer Price Index (CPI) and the Engineering News Record (ENR) Index.


Murrieta Marketplace Urban Decay Analysis
On a team with Michael Brandman Associates, we prepared an Urban Decay Analysis for the Murrieta Marketplace in the northeast corner of the City of Murrieta. The study compared the projected retail demand against the estimated existing and future retail supply in the trade area for the proposed project. We assessed the amount of superstore retail space that was supportable under existing and future growth conditions and whether the new retail development would adversely impact competitive stores and lead to an increase in retail vacancies.



NW Bakersfield Wal-Mart Retail Analysis
We prepared a retail impact analysis of a proposed relocation of an existing Wal-Mart store at the Northwest Promenade Shopping Center to a Superstore format of 220,000 square feet at a new location in Northwest Bakersfield at the northeast corner of Coffee and Meaney. The study evaluated the supportability of the proposed Superstore and its retail impact on other retail businesses, particularly General Merchandise and Food stores in the northwest area of Bakersfield.


Ridgecrest Wal-Mart Study
On a project team with Christopher A. Joseph & Associates, we prepared an Urban Decay Analysis of a proposed relocation of an existing Wal-Mart store into a Wal-Mart Supercenter development. The city is unique in that its household growth is significantly influenced by the economic growth at the China Lake Naval Air Weapons Station (NAWS). We worked cooperatively with the Southern California Edison forecasting group to evaluate the jobs and household impact of the future expansion of NAWS. From this growth in households and projected retail demand, we assessed the amount of superstore retail space that was supportable under existing and future growth conditions and whether the new retail development would adversely impact competitive stores and lead to an increase in retail vacancies in Ridgecrest.



Yucaipa Oak Hills Marketplace
On a project team with Michael Brandman Associates, we prepared an Urban Decay Analysis for the proposed Oak Hills Marketplace commercial development of approximately 665,376 square feet of building area. The study was conducted for a trade area that included the city of Yucaipa and portions of the cities of Calimesa and Redlands, and portions of unincorporated San Bernardino County. The proposed project is located at the southeast corner of Interstate 10 and Live Oak Canyon Road in the City of Yucaipa. We assessed the amount of superstore retail space that was supportable under existing and future growth conditions and whether the new retail development would adversely impact competitive stores and lead to an increase in retail vacancies.